Gemma McCall – Managing Director

Advita is a passionate advocate of MAG and incredibly knowledgeable and passionate about the vital role of internal communications. Her commitment to developing herself and her thirst for knowledge about current thinking and best-practice is insatiable. Advita is also incredibly generous with her time – not only through her voluntary role with the CIPR Inside committee, but also through her commitment to sharing her experience by mentoring others as well as sharing case studies of her and her team’s achievements to the wider IC community. She is an authority figure in the IC industry and I feel very lucky to have worked so closely with her.