We’re excited to announce Sarah Browning is our latest associate at CommsRebel. Sarah is an independent kindness cheerleader and communicator. In 2021 Sarah founded the Time for Kindness programme, an initiative to celebrate kindness and rebalance the narrative we have about the world we live in. 

We’re thrilled Sarah has joined TeamRebel as we prepare for an exciting period of growth! Read on to learn more about our newest associate…

Tell us a bit more about you and your business?

After doing a language and linguistics degree, I didn’t really know what career I wanted to go into, but once I came across the internal comms team I didn’t look back! I worked first in-house and have been running my own strategic comms consultancy business since 2010, specialising in working with not-for-profit and responsible business clients. In 2021 I founded the Time for Kindness programme, an initiative to celebrate kindness and rebalance the narrative we have about the world we live in.

What attracted you to work with CommsRebel?

I’ve long believed in the power of communication to connect people and I really admire Advita and the rest of the team’s approach – combining kindness with the sort of questions that get to the heart of the matter. Even when the questions are tough, you can support someone in a positive way.

What do you most enjoy about the work you do and why?

Working with people who genuinely want things to improve in some way. I love that I get to do that in different ways, from communications consultancy to developing and running the Time for Kindness programme.

Sum up 2023 in one word 

Variety.

What book/podcast do you recommend to comms pros? Why?

I love the Beautiful Misfits podcast from Mary Portas, where she talks to people who are running businesses on their own terms and challenging the way things ‘should’ be done. It isn’t specifically about comms, but it’s a great example of telling different stories.

How do you relax?

I’m a very amateur artist. I love getting the paints, pencils, pens and paper out.

What’s number one on your travel bucket list and why?

Anywhere I can get to by train – I am not a huge fan of flying!

Who embodies a rebel to you?

My 15-year-old daughter is a keen footballer and although that seems less rebellious now thanks to England’s Lionesses, she has often received the message from society at large (and plenty of her male peers) that a girl playing football was something to comment on. But she has never let that stop her because she loves it! Being ‘the girl who likes football’ has become part of her identity.

What’s your most used phone app?

I’m not sure if it’s the most used in terms of number of times, but Spotify is probably the one I get most joy from. I was a latecomer to podcasts but now I love to listen while I’m on my daily walk.

What sparks your curiosity?

Enthusiasm – if someone is enthusiastic about their subject, it automatically makes me want to find out more. Even if their subject isn’t ultimately for me, other people’s energy fascinates me.